Defendable Sustainability Trendlines Since 2010
Nationally representative insights that decode the purpose-driven generations. Delivered seat-based in the Interactive Dashboard—so your team can explore, segment, and export with confidence.
What the Syndicated Study Covers
A stable tracker designed for agencies: measure values, evaluate sustainability language, and track behaviors over time—then cut by your audience and export for decks.
Purpose, claims & behavior
Attitudes, stated priorities, pack/claims language, and real behaviors—built to reveal the say–do gap.
Generational focus
Granular reads for Gen Z and Millennials with segment flags for life stage and category users.
From insight to action
Agency-ready charts, trends, and cuts to brief creative, validate claims, and de-risk campaigns.
Built for Agency Workflows
Pitch & POV backbone
Anchor claims with defendable stats and trend context; export white-label charts in seconds.
Messaging & claims
Pressure-test language with Gen Z/Millennials; see what resonates and what risks backlash.
Innovation inputs
Values → behaviors mapping helps teams prioritize features, packs, and pricing that pass the sniff test.
Risk mitigation
Spot the say–do gap, small-base risks, and over-claims early—before work hits the market.
What You Get
Included
- Seat-based access to the Interactive Dashboard
- White-label chart exports (PNG) & CSV
- Generational & segment filters (e.g., Gen Z, parents)
Optional add-ons
- Executive briefing deck
- Crosstabs/appendix
- Secure data delivery for BI joins (under DPA)
Methodology You Can Defend
MoE refers to national totals; segment MoE varies by base size. Full details in Methodology.
What the Output Looks Like
White-label exportExport in seconds
Pull a chart, apply your segment cuts, and export a neutral PNG (or CSV for analysts). Optionally add your logo in the footer.