Decoding the Purpose-Driven Shopper:
2025 Brand Benchmark
Awareness • Purchase Behavior • Eco-Friendly Perception
Awareness
“Which of the following brands have you heard of?”
Purchase Behavior
Have bought the following brands, plan to buy in the next 12 months, or purchase frequency.
Eco-Friendly Perception
Based on what you know, rate how green or eco-friendly these companies are.
Brands by Vertical
CPG
- Mars
- Trolli
- Keurig
- Peet’s Coffee
- Coca Cola
- Constellation Brands–Corona
- Dr. Pepper
- General Mills
- Campbell’s Condensed
- Heinz
- Pepsi
Soft Goods
- Patagonia
- Allbirds
- Gap
- Adidas
- Under Armor
- Dior
- Ralph Lauren
- Converse
- Chanel
- Nike
Homeowners
- Duravit
- TimberTech AZEK
- Trex
- Kraus
- TOTO
- Kohler
- Janus et Cie
- James Hardie
- Andersen Windows
- Hunter Douglas
Pets
- All the Best Pet Care
- Blue Buffalo
- Freshpet
- Hill’s Pet Nutrition
- CBD Dog Health
- Primal Pet Foods
- Hartz
- V-Dog
- I and Love You
- Wellness Pet Food
We offer you access to data to the three questions for your own brand at no charge. Additional deliverables, data access and data filters for cross tabbing purposes are available for purchase as noted on Packaging Options & Pricing.
Package Options & Pricing
Packages • Access • Methods
| Package | Delivery Format | Internal Use | External Use With Attribution |
|---|---|---|---|
Totals of Brand questions — For Your Brand Only | PowerPoint | Free | $1,000 |
Totals of Brand questions — For All Brands in the Category | PowerPoint | $2,000 | $2,000 |
Totals of Brand questions PLUS Filters — For Your Brand Only | Interactive Dashboard | $4,000 | $8,000 |
Totals of Brand questions PLUS Filters — For All Brands in the Category | Interactive Dashboard | $6,000 | $10,000 |
Totals of Brand questions PLUS CUSTOM Filters — For Your Brand Only | Interactive Dashboard | Contact us for Pricing* | Contact us for Pricing* |
Totals of Brand questions PLUS CUSTOM Filters — For All Brands in your Category | Interactive Dashboard | Contact us for Pricing* | Contact us for Pricing* |
*Custom filter pricing depends on complexity and scope.
Get Your Brand’s Results Today
Learn how eco-friendly your brand is perceived by consumers and your customers. Do a deeper dive by comparing your brand to other brands in your category and/or by filtering and cross-tabbing by key demographic variables and behavioral or attitudinal data.
Questions or custom filters: Michael Croft, VP Biz Dev
Usage Rights: Internal and External usage with attribution to EcoFocus® 2025.
Methods Snapshot
- Measures
- Brand awareness; Purchase incidence & frequency; Perceived eco-friendliness
- Verticals & brands
- CPG, Soft Goods, Homeowners, Pets
- Deliverables
- See package options (format, usage rights, optional filters)
- Fielding window
- September 2025
- Sample/specs
- N=4,000, balanced to US Census