The EcoFocus Sustainability Insights Workbench
Go beyond toplines: segment builder, crosstabs, trend comparisons, and export-ready visuals. Everything is seat-based and agency-friendly.
Coverage & Taxonomy (What’s Inside)
Population Coverage
- U.S. adults 18+; nationally representative
- Census-balanced weighting; clear MoE guidance
- Since 2010 for trend comparability
Question Taxonomy
- Attitudes, behaviors, and say–do diagnostics
- Claims/packaging/values language, purchase drivers
- Category and life-stage cuts (e.g., Gen Z, parents)
Data Structure
- Stable variable names & code frames each wave
- Change-log notes for wording/scale bridges
- Segment flags for fast filters/crosstabs
Analysis Workbench (How You Get Answers)
Segment Builder
Create custom cohorts with boolean logic (e.g., Gen Z AND heavy category users AND value authenticity). Save and reuse across views.
Crosstabs & significance
Fast row/column tabs with small-base flags. Highlights meaningful deltas so teams don’t over-read noise.
Time comparisons
Wave-to-wave and multi-year trend comparisons with annotations when methodology changes.
Workbench PreviewSay–Do Gap diagnostics
Side-by-side attitude vs. behavior views help teams anticipate backlash and optimize claims.
Saved Views
Package filters, segments, and charts into a saved view—perfect for recurring decks and weekly stand-ups.
Keyboard-friendly UX
Designed with accessibility best practices (labels, focus states, and logical tab order).
Inside the Interactive Dashboard
Exports & Theming (How Work Leaves The Tool)
White-label visuals
Export PNG charts with neutral or brand-safe theming. Perfect for POVs, decks, and approvals.
Analyst-ready data
CSV downloads with code frames and value labels. Include base sizes and notes for interpretation.
Saved view bundles
Package a set of filters/segments and the charts you need—re-export in seconds next week.
Brand touches
Optional logo in chart footers and marigold accent chips to match agency colorways.
Collaboration & Governance
Collaboration
- Seat-based access for strategy, creative, and analytics
- Org spaces for shared saved views and assets
- Comment/notes fields in saved views (for handoffs)
Governance
- Roles: Viewer / Editor / Admin
- Seat management and reassignment
- Audit trail on Studio/Enterprise plans
Access options
- Email + password with 2-step verification
- SSO available on select plans
- IP allowlist upon request (enterprise)
Security, Reliability & Documentation
Data handling
Industry-standard encryption in transit and at rest. Strict access controls following least-privilege principles.
Reliability
Monitored uptime and error tracking; change-logs accompany each wave so analysts can see what changed and why.
Documentation
Technical appendix, code frames, and data dictionary provided—plus guidance on small-base reads and MoE.
Enterprise readiness
Security reviews and DPAs supported on eligible plans. SSO available; IP restrictions on request.
Ready to Get Your Team Inside?
Choose a Seat Pack to start, or ask for a quick walkthrough.