Ask Your Own Questions
Explore tens of thousands of sustainability data points and test hypotheses in real time — without waiting for a new report.
Interactive Dashboard
The EcoFocus Interactive Sustainability Dashboard
Instant access to the data that moves behavior, not assumptions.
Why EcoFocus
Built for Real Decisions
This isn’t a reporting tool — it’s a system for answering the questions that matter most.
De-Risk Messaging
Validate which sustainability claims build trust, drive purchase intent, and reduce churn before going to market.
Track Change Over Time
Identify real shifts in attitudes and behaviors using more than a decade of trend data.
Inside the Dashboard
What You Can Do Inside the Dashboard
Translate purpose into pricing power, tighter customer loyalty, and better claims in-market with workflows built for strategists and insights pros.
1
Message & Claim Testing
Compare sustainability language like “Plastic-Free” versus “Carbon Neutral” to see what actually changes behavior.
2
Crosstab & Segmentation
Analyze responses by demographics, psychographics, attitudes, behaviors, and values-based segments.
3
Behavioral Profiles
Move beyond who your audience is into what motivates them — and why.
4
Trend Analysis
Spot emerging shifts early and validate whether change is meaningful or just noise.
Inside the Interactive Dashboard
Demo Video
Scalable Data You Can Trust
Our syndicated sustainability study is the backbone of the dashboard—so you get credible, decision-ready insight with the same palette and polish as our syndicated study experience.
4,000
Respondents per wave
U.S. adults 18+, balanced to current Census targets with multilingual support.
13 yrs
Continuous trendline
Annual study since 2010 capturing the same core KPIs for reliable change detection.
±1.55%
National MoE
At the 95% confidence level; module-level precision noted inside the dashboard.
50+
Sustainability modules
Behaviors, segmentation, claims, and say/do gaps designed for activation.
Who it supports
Built for Decision-Makers
From CMOs to private equity teams, EcoFocus equips every leader with the same clean palette and gradient accents you saw on our syndicated experience—now pointed at decisions inside the dashboard.
CMOs & Brand Leaders
- Turn purpose into pricing power with validated claims that shift consideration and loyalty.
- Close the say/do gap by aligning product and messaging to behaviors that already exist.
CHROs & Talent Leaders
- Align EVP pillars with what employees actually expect from eco-minded employers.
- Back talent storytelling with behavior data to reduce skepticism and retention risk.
Retail & Category Leads
- Guide shelf messaging, private-label claims, and assortment strategy with shopper-level signals.
- Quantify demand for refill, reuse, and certification language across regions and cohorts.
Finance & PE Teams
- Validate sustainability narratives before earnings calls, diligence, or ESG product launches.
- Monitor consumer trust, switching risk, and willingness-to-pay to de-risk investments.
Always-On Access
Dashboard logins stay live 24/7/365 via any modern browser—mirroring the frictionless experience showcased on the syndicated page but tuned to your subscriptions.
Full Module Access
Explore every sustainability module, segment, and trendline as soon as the wave launches.
Guided Onboarding
Live enablement sessions, recorded refreshers, and quarterly consultation hours.
Seat-Based Licensing
Simple tiers sized to your org—scale from a pilot pod to enterprise-wide access.
Ready to Get Your Team Inside?
Choose a Seat Pack to start, or ask for a quick walkthrough. Same gradients, same polish as our syndicated experience—personalized for your deployment.