What it is
We join EcoFocus sustainability measures to your client data to sharpen personas, sizing, and messaging—without reinventing research.
Data Integration
Sustainability + Your Data: Sharper Personas, Stronger Proof
Blend EcoFocus trendlines with client sales/CRM/BI. Build cohorts that behave like real buyers, validate claims before launch, and give teams evidence they can defend.
Integration for Agency Outcomes
Why it matters
Purpose talk is cheap. Join shows where values drive behavior, where price/access blocks, and where claims can backfire.
Where it lands
Analyst-ready datasets, optional dashboard modules, and white-label exports for pitches, POVs, and approvals.
How the Integration Works
Scope & keys
Define the decision, pick variables/segments, confirm join keys or hashed IDs. No PII required for most use cases.
Join & QA
We perform the merge, run balance checks, flag small bases, and document assumptions and code frames.
Reads & views
Produce saved views, crosstabs, and deltas—optionally surfaced in your Interactive Dashboard module.
Delivery
Datasets (CSV/Parquet), schemas, and a short readout deck. Secure bucket/API delivery on eligible plans.
We document variables, joins, and flags in an appendix; small-base reads are clearly marked.
What We Merge
Typical client sources
- Sales/transactional data (SKU/category)
- CRM/loyalty & lifecycle markers
- Web/app analytics (aggregated)
- Geographic/retail coverage & distribution
EcoFocus variables
- Values & priorities (purpose signals)
- Claims & packaging language resonance
- Say–do gap (attitudes vs. behaviors)
- Price, access, authenticity barriers
We support hashed IDs and aggregated joins. PII is not required for most integrations.
What You Receive
Merged Dataset (CSV/Parquet)
Includes schema + data dictionary
Saved Views & Crosstabs
Deltas and significance flags
Dashboard Module (Optional)
Filter, segment, export white-label charts
Secure Delivery
Bucket or API with signed URLs
Appendix & QA Notes
Checks, flags, and assumptions documented
Executive Summary (Optional)
Briefing-ready slides for stakeholders
Formats and options depend on scope and plan. Small-base reads are flagged; joins and assumptions are documented.
What the Merged Output Looks Like
White-label exportExport in seconds
Apply your segment cuts to the joined dataset and export a neutral PNG (or CSV/Parquet for analysts). No EcoFocus brand colors in the export—deck-ready, and you can optionally add a client logo footer.
Neutral, white-label styling for decks and briefs. Significance and small-base flags are preserved.
Security, Governance & Privacy
Enterprise-minded by default: encryption in transit/at rest, least-privilege access, SSO on eligible plans, and DPA support—so joined datasets stay protected end-to-end.
Security Controls
- TLS 1.2+ in transit; encrypted at rest
- Least-privilege access; key rotation
- Secrets management & scoped credentials
Governance & Access
- SSO on Studio/Enterprise (add-on for Team)
- Role-based permissions
- Audit trail on eligible plans
Privacy & Data Handling
- Hashed IDs & aggregated joins supported
- No PII required for most integrations
- Assumptions & small bases clearly flagged
Delivery & Compliance
- Signed URL bucket/API delivery
- DPA support for Enterprise
- IP allowlists available on request
SSO
Authentication
DPAs
Compliance
Signed URLs
Delivery
IP Allowlist
Network
Data Integration FAQs
Do you require PII for joins?
Do you require PII for joins?
No. We support hashed IDs and aggregated merges. Many integrations do not require PII.
What formats do you deliver?
What formats do you deliver?
CSV or Parquet with schema and data dictionary. Secure bucket or API delivery is available on eligible plans.
Can joined data appear in the Dashboard?
Can joined data appear in the Dashboard?
Yes. We can enable a module so teams filter, segment, and export white-label charts using the joined dataset.
How long does a typical integration take?
How long does a typical integration take?
Most projects complete in 1–3 weeks depending on scope, data readiness, and governance steps.
Do you support SSO and DPAs?
Do you support SSO and DPAs?
SSO is available on Studio/Enterprise (add-on for eligible Team). We support security reviews and DPAs on Enterprise.
Ready to enhance your data?
Blend EcoFocus trendlines with your client datasets to sharpen personas, validate claims, and de-risk launches—delivered securely with optional dashboard views.