Hard Questions, Clear Answers
Size the opportunity, stress-test positioning, and identify the “why” behind adoption, rejection, or indifference.
Custom Studies
Purpose-Built Research That Moves Decisions
B2C and B2B studies designed around your questions. We combine proven sustainability constructs with your audiences, products, and objectives to deliver defensible insights that drive action.
Custom Study Overview
When the Syndicated Study is the Foundation, Custom Work is Your Launch Pad.
We build each custom study on the EcoFocus sustainability framework—so your bespoke questions plug into 15 years of context. You get the precision of custom research with the confidence of a proven, decision-ready architecture.
Audience & Occasion Deep Dives
Zoom into priority segments—by life stage, channel, usage occasion, or mindset—to see how sustainability shows up in context.
Concepts, Claims & Packs
Put new ideas in front of consumers: evaluate value propositions, benefit ladders, on-pack claims, visuals, and formats.
Decision-Ready Narratives
Translate results into prioritized territories, “guardrails” for messaging, and clear recommendations for launch or optimization.
Design Levers
How We Design Custom Work. Built on the Same Framework.
We start from the EcoFocus sustainability framework, then tune the design knobs for your decision: audiences, occasions, concepts, channels, and metrics. The result is custom work that still ladders up to a consistent view of purpose-driven consumers.
Category & Occasion
Everyday staples, emerging categories, out-of-home, and special occasions where sustainability shows up differently.
Propositions & Packs
Benefit ladders, claims, formats, and visual cues that shoppers notice—and act on—in your aisle.
Path to Purchase
From discovery to repeat: understand how sustainability can nudge trial, trade-up, and loyalty.
Wellness & Values
Clarify where health, safety, and environmental impact intersect for your priority audiences.
Trust & Proof Points
See which certifications, partners, and proof signals reduce skepticism and build confidence.
Innovation Territories
Spot white space areas where your brand can lead on sustainability with new offerings.
Background & Methodology Snapshot
Custom work is anchored in the same rigorous approach as our syndicated study: census-balanced U.S. adults, robust sample sizes, and clear guardrails around design quality and interpretation.
13+
Years of Trend Data
4,000+
U.S. Respondents / Year
150+
Custom Projects Delivered
Sep 2025
Latest Wave Fielded
What Makes EcoFocus Custom Work Different
Custom projects stay rooted in the same sustainability lens as our syndicated work, so you can zoom in on your brand without losing the bigger picture.
Framework + Flexibility
We don’t start from a blank page. Custom designs plug into the EcoFocus framework so you can compare back to the broader market.
Decision-First Design
Every question earns its place by linking to a decision: positioning, pack, audience, channel, or investment priority.
Senior Team on Every Project
You work directly with senior researchers who know how to translate complex sustainability stories into clear narratives.
Use Cases Across the Business
Custom studies give each stakeholder a way into the data—without creating disconnected pockets of insight.
Brand & Innovation Teams
- Clarify demand spaces and territories for product, pack, and portfolio innovation.
- Prioritize where sustainability can stretch your brand versus where it should follow.
Insights & Strategy
- Build a sustainability POV that ladders into your broader consumer segmentation.
- Connect the dots between existing tracking, sales, and EcoFocus data.
Retail & Shopper
- Co-author custom work with retail partners around category vision and aisle strategy.
- Test signage, shelf sets, and claims in the context of your key banners.
Corporate Affairs & ESG
- Validate ESG narratives and commitments with the consumers they are meant to serve.
- Equip leadership with credible, consumer-backed proof for external storytelling.
Multiple Access Points to the Insights You Need
Executive Storytelling
Top-line narrative, supporting charts, and implications tailored for senior leadership or board conversations.
Team Working Sessions
Facilitated workshops to co-create territories, claims, and roadmaps using the custom findings.
Data Files & Dashboard Hooks
Clean files and optional dashboard integration so your teams can keep exploring the data post-project.
What Custom Outputs Look Like
Example deliverableExecutive-ready, team-ready.
Whether it’s a board deck, category story, or working session toolkit, we build outputs that plug directly into how your organization makes decisions—not just a PDF that gathers dust.
Everything You Need to Act on Custom Insights
We keep the experience simple: one partner to scope, field, analyze, and activate— so you can stay focused on making smart moves, not managing a research maze.
Discovery & Design
- Stakeholder discovery sessions
- Decision-backwards design and scoping
- Questionnaire and stimuli development
- Fielding and quality oversight
Analysis & Story
- Rigorous quant + optional qual synthesis
- Framework-based segmentation and profiling
- Clear “so what / now what” storylines
- Charts, verbatims, and exhibits ready for decks
Activation
- Executive read-outs and working sessions
- Optional dashboard hooks or data files
- Playbooks and guardrails for claims and packs
- Follow-up check-ins as you activate
Let’s Design the Right Custom Study Together
We start with a short discovery call to clarify your decisions, audiences, and timing. From there, we’ll scope options—from lean concept tests to full multi-market programs.
Custom Studies FAQs
Do you handle both B2B and B2C?
Yes. We scope audiences and methods to your market and objectives.
Can we include proprietary questions?
Absolutely. We design instruments around your priorities and can include EcoFocus constructs for comparability.
How are timelines managed?
We build a phased plan with milestones for instrument, fieldwork, analysis, and readouts.
Will we get a dashboard?
Dashboards are optional. We can deliver crosstabs, exports, and a custom dashboard if ongoing access is needed.