Purpose-Built Research That Moves Decisions
B2C and B2B studies designed around your questions. We combine proven sustainability constructs with your audiences, products, and objectives to deliver defensible insights that drive action.
Why Custom Studies with EcoFocus
When you need answers we haven’t already captured in the syndicated study, we design a custom approach. Our team blends qualitative and quantitative methods, tailored samples, and tested sustainability constructs to reveal what people believe, prioritize, and do—so you can move from opinion to evidence.
Research Approaches
Quantitative Surveys
Custom questionnaires aligned to your goals, with robust sampling and clean, crosstab-ready outputs.
Qualitative Depth
Interviews, mini-groups, or communities to explore motivations, language, and message resonance.
Hybrid Designs
Quant + qual sequencing to size impact and explain the why behind behavior.
Embedded Constructs
Proven EcoFocus sustainability measures for claims, packaging, and trust—mapped to your categories.
How We Work
1) Discovery & Scope
No-cost consultation to clarify decisions, timelines, audiences, and success criteria.
2) Design
Method selection, instrument drafting, sample plan, and fieldwork logistics aligned to your KPIs.
3) Fieldwork
Qual sessions and/or survey fielding with quality controls and status transparency.
4) Analysis & Readout
Executive-ready narrative, visualization, and recommendations tied to business impact.
5) Activation
Optional dashboard, enablement workshops, and ongoing consulting as needed.
Deliverables
Executive Summary
- Key findings with a clear storyline
- Implications and recommendations
- Appendix with methods detail
Data & Visualization
- Crosstabs and exports
- Dashboards (optional) for ongoing exploration
- Figures suitable for stakeholder share-outs
Enablement
- Team readouts and Q&A
- Claim and packaging guidance
- Workshops or consulting as needed
Use Cases Across the Business
Brand & Innovation
- Concept and claim testing
- Category and whitespace mapping
- Persona and journey development
Talent & Culture
- EVP validation and message alignment
- Values-driven retention insights
Retail & Shopper
- On-pack signals and signage effectiveness
- Private label positioning and assortment
Financial Services
- ESG narrative testing and trust themes
- Younger customer acquisition drivers
Methodology You Can Defend
We recommend the right approach—quantitative, qualitative, or hybrid—based on your questions, KPIs, and timeline.
Your Research Experts
20 years guiding businesses through critical questions with qual/quant expertise across retail, telecom, and tech.
Client- and vendor-side experience in B2B research and comprehensive project management across CPG and Pharma.
Custom Studies FAQs
Yes. We scope audiences and methods to your market and objectives.
Absolutely. We design instruments around your priorities and can include EcoFocus constructs for comparability.
We build a phased plan with milestones for instrument, fieldwork, analysis, and readouts.
Dashboards are optional. We can deliver crosstabs, exports, and a custom dashboard if ongoing access is needed.
Ready to Design a Study Around Your Questions?
We start with a no-cost discovery call to align scope, methods, and success metrics.