Media Room
Media Room
Companies across many industries are now recognizing the need to develop consumer-driven sustainability strategies. Marketers must add consumer value and competitive advantage to their brands and products through sustainability benefits.
Through consulting based research and Trend Surveys, EcoFocus Worldwide serves businesses who recognize the need to understand where consumers see value in products offering sustainability benefits. The EF global Trend Survey offers new insights into the “how”, “what” and “why” consumer perspectives are driving their choices in the green and sustainability marketplace. Unlike other surveys, the study focuses on the complete bell curve of consumers and looks at green and sustainable in terms of consumers’ everyday lives as opposed to concern over global issues such as climate change.
We welcome interaction with the media, and are available for interview or to provide background briefings as necessary.