Understand the Consumer Opportunity
Sustainability – Making it Personal
We are the source for the ‘My World, My Life’ consumer perspective. Through collaborative and custom research, we identify opportunities where consumers see a fit for brands, products and services to step up with eco-friendly solutions.
We know where consumers are and where they are headed in their attitudes and behavior toward eco-friendly choices at home and in their personal lives – based on EcoFocus Trend research.
We know how consumers think about brands and their choices. We provide strategic thinking and proprietary data to define relevant targets and assess how your brands / portfolio can best align to the eco-friendly choices these consumers find desirable.
Comparative multi-country results support international marketing, strategy, product development, and communication initiatives.