Innovate with Sustainability « Official WebSite

PORTFOLIO STRATEGY
Trend Opportunities & Risks
SWOT Analysis
Competitive GAP Analysis
Future Scenarios
Multi-Country Strategy

BRAND STRATEGY
Consumer Target Immersion
Scorecards and Brand Ratings
Consumer GAP Analysis
Consumer Value Propositions
Lifestyle Segmentations
Attitudinal Archetypes

RESEARCH SUPPORT
Collaborative Trend Survey
Proprietary & Custom Data
Single / Multi-Country Analysis

** Nidumolu, Prahalad, and Rangaswami’s study published in Harvard Business Review, shows that companies who treat sustainability as a goal and a
competitive advantage today, go through five distinct stages of change. Click here to go to www.hbr.org to download HBR Reprint R0909E

Innovate with Sustainability

Sustainability – The Next Innovation Driver

Companies around the world are already making their operations and value chains more sustainable. Their challenge ahead and for the foreseeable future is to add consumer value and competitive advantage to brands and products through sustainability benefits.
EcoFocus brings the needed consumer expertise and strategic tools to help companies plan for and navigate Stages 3, 4 and 5. Our strategic tools, trend data and future roadmaps provide solid springboards for innovation and leadership:

Designing Sustainable Products

Developing new Business Models

Creating Next Practice Platforms

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Innovate with Sustainability