What is Sustainability?
Sustainability – More Ambitious Than Green
Sustainability is just one word and yet there are over 300 definitions.
At EcoFocus, we look at Sustainability from the mainstream consumer’s point of view.
These consumers define Sustainability as more enduring, longer term, and associated with less personal compromise, compared to Green:
“Green is about ‘being on a mission’ and being willing to make compromises.”
“…Sustainable is more about the future, green is here and now.”
“Sustainability means living in a way that ensures future generations will be able to have the conveniences and luxuries we enjoy today.”
- Consumers in Tampa/Chicago