Contact

For information about the EcoFocus report Are You Ready for EcoAware Moms? and to learn what this new archetype means to your business, call or email Linda Gilbert at (727)906-3319 or Linda@ecofocusworldwide.com

Contact

For more information about how to get Ecofocus research and consulting workng for you company, call or email Linda Gilbert at (727) 906-3319 or Linda@ecofocusworldwide.com
  • Time to Step Up

    Already, 1 in 2 Moms will change brands to make a more eco-friendly choice.

    2 in 5 moms are willing to pay more for eco-friendly products.

    But for 41%, it is hard to figure out what choices to make.

    Consumer Trend Watch

    Are You Ready for EcoAware Moms?NEW REPORT

    A powerful trend is emerging. Many of today’s parents feel being eco-friendly is part of setting a good example for their children as well as leaving a legacy behind. For the EcoAware Moms, cleaning up your room isn’t just about making your bed anymore; it’s about recycling cans and repurposing old clothes.

    The latest EcoFocus Trend research shows nearly 3 in 4 American parents agree ” when my kids are grown, I want them to remember me as teaching them to be environmentally responsible”. More than 4 in 5 parents agree “it’s important for my children to understand the impact they have on the environment based on the choices they make”.

    Eco-choices are resulting in surprising benefits, from health to quality of life. EcoAware Moms say they are spending more family time together and that being eco-friendly gives them teachable moments with their kids.