What’s New
What’s New
NEW EXECUTIVE REPORT
For Release July 2010
EcoFocus Trends in American Lifestyles
More than 4 in 5 Americans are rethinking their lifestyles based on environmental considerations. They are changing brands and what they buy; reconsidering packaging, durability and service, materials and ingredients. These changes are the focus of groundbreaking new research into the My World, My Life™ consumer perspective on sustainability.
This insightful report identifies mainstream consumer trends and new consumer attitudinal archetypes for the 21st century. Includes:
EcoFocus Scorecards: Consumers Rank the Brands
Priorities Today & What’s on Consumer Agendas
Barriers to Change > Opportunities for Innovation
Next™ Expectations: Why Will They Choose Your Brand?
Choices At Home, Away From Home, For My Home
Best Practices for Aligning to 12 Mainstream Trends
Telling Your Story: Information Sources and Influencers
Must-Read for Sustainability, CSR, Consumer Insight Leaders.