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EcoFocus

Decoding the Purpose-Driven Generation

Reliable Sustainability Data to Support Your Next Big Business Decision

About EcoFocus

Trusted Insights for Purpose-Driven Growth

EcoFocus sustainability research

EcoFocus® Research delivers consumer insights that can help companies turn purpose into a competitive edge. Our syndicated and custom studies explore how attitudes, behaviors, and sentiment around sustainability influence purchase decisions. With a special focus on the Purpose-Driven Generation, EcoFocus data can help companies build loyalty, reduce churn, and increase market share through purpose-aligned strategy and messaging.

Core Services

Solutions That Power Growth Across Every Industry

From syndicated data to custom studies, EcoFocus helps brands and agencies translate sustainability attitudes into strategies that work. Whatever your challenge, our solutions deliver clarity and confidence.

01

Syndicated Study

Annual study. Executive-ready insights.
Syndicated Study
  • 4,000+ U.S. respondents (Gen Pop)
  • Census-balanced; MoE ≈ ±1.55%
  • Seat licensing + onboarding
Contact us to learn more

Fielding complete for 2025 · Seat licensing available

02

Data Integration

Enrich your current data with EcoFocus insights.
Data Integration
  • Secure data exchange (files or data share)
  • Contextualize your customer data with sustainability insights
  • Indentify growth opportunities in product and marketing strategy
Contact us to learn more
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03

Custom Studies

Answer the questions that matter to you.
Custom Studies
  • Quant & qual design
  • Rapid polls & deep dives
  • Executive-ready deliverables
Contact us to learn more
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Delivery & Access

Explore, Filter, Export. All in One Place.

The Interactive Dashboard is how clients have direct access to EcoFocus data 24/7/365: filter by audiences ( e.g., Gen Z, Millennials, parents, region, etc.), explore trendlines since 2010, and export data into Excel and/or charts into Powerpoint for decks, insights memos, and briefs.

  • Seat-based access
  • Filters, crosstabs, and chart/Excel exports
  • White-label visuals for pitch and client decks
Learn More
EcoFocus Interactive Dashboard

Example dashboard view. Actual contents depend on license and modules.

Quick Stats

13+
Years of Trend Data
90,000+
Data Points Collected
4,000+
U.S. Respondents (Annually)
Say-Do Gap

From Intent to Action: Closing the Say–Do Gap

Consumers bridging intent and action

The Say–Do Gap isn’t hypocrisy—it’s friction. We map where intent stalls and which proof points (benefits, cues, claims) actually unlock action for your audience.

Let’s be honest: this Say–Do Gap is one of the most frustrating challenges in consumer marketing. It’s tempting to dismiss it as hypocrisy—or dismiss sustainability as a sales driver altogether. The key to addressing it is first understanding what consumers are looking for—their sustainability attitudes and intended behaviors—and having a clear picture of how sustainability influences their aspirations and desires.

At EcoFocus, we have the data (or can get the data) you need to identify sustainability personas for your target audience to help you build strategies—backed by data—to gain market share and reduce churn. Don’t speculate about your eco-minded customer. Understand them. Influence them. Win them.

EcoNuggets

Fresh Insights with EcoNuggets

Environmental Attitudes and Regional Concerns
Featured • pollution

Environmental Attitudes and Regional Concerns

Great Lakes residents express deep concern about environmental threats—from plastics and water pollution to climate change—while weighing those fears against economic pressures. Businesses that highlight real eco-actions tied to watershed protection will resonate most.

1 min read
See All Insights
Partners

Trusted by Leading Organizations

AveryCouncil of the Great Lakes RegionClean Label ProjectDuraflameGlass Packaging InstitutethinkPARALLAXAveryCouncil of the Great Lakes RegionClean Label ProjectDuraflameGlass Packaging InstitutethinkPARALLAX

Turn Purpose-Driven Insight Into Campaigns That Perform

We are laser focused on delivering data driven information that leads to solutions. In order to do that we need to have a clear understanding of what your objectives are and define what success looks like to you.

We accomplish this with a no cost, no obligation Discovery Call. On the discovery call we will ask questions and listen to what your needs are. Following that, we will review the various options available to you from EcoFocus and align those with what you are looking for and what will be most valuable to you that works within your budget.

From that we will create a scope document with deliverables, timeline and cost for your review and approval.