EcoFocus Worldwide is among the top consumer trend research and consulting companies in the green, sustainability and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services. EFW is headquartered in St. Petersburg, Florida with offices in Seattle, Stockholm and Beijing.
EcoFocus Worldwide also conducts a global Trend Survey which is a collaborative, large scale survey designed specifically to provide the data marketers need for making confident strategic branding decisions. The research focuses on what mainstream consumers are looking for in green, sustainability and wellness choices. This is an ongoing trend study conducted in the United States and Europe with quarterly updates available.
The EcoFocus Worldwide leadership includes:
The EcoFocus Board and Research team includes:
Rene Bos, formerly The AC Nielsen Company’s Executive Director, Online Research Business Development, Asia.
Lyn Ciocca, President of Wellness Resources specializing in qualitative research and brand marketing with networks in the sustainability community.
Linda Hunter, Acknowledged expert and author on eco-lifestyles and sustainability at home; author of Healthy Home and Green Clean; corporate spokesperson and expert resource for the Oprah Winfrey Show.
Kevin Menk, President Strategic Resource Partners; 2010 chairperson of Council of American Survey Research Organizations (CASRO).
John Summers, Professor Emeritus of Marketing, Indiana University School of Business.
Dan Woodard, Consumer Insights Strategist and former Director at Kraft Foods.
For more information regarding EcoFocus Worldwide or to schedule an interview with EFW leadership or Advisory Board members, please contact Linda Gilbert, (727)906-3319, Linda@ecofocusworldwide.com.